How to Spot a Long-Lasting Lip Balm (Before You Buy It)

Beyond the First Swipe: What Makes a Lip Balm Actually Last

We’ve all been there: reapplying lip balm every hour, wondering if any of it’s actually working. Truth is, many formulas are designed to feel good in the moment, but they don't do much for your lips long-term.

If you’re tired of the cycle, here’s what to look for in a balm that sticks around:

1. Lanolin: The hero of our formula. Its molecular structure mimics your skin’s natural oils, which means it sinks in and stays put.

2. No petrolatum or wax-heavy fillers: These just sit on top of your lips. We pass.

3. Nutrient-dense oils: Coconut, castor, and rosehip oils are rich in healing vitamins and essential fatty acids.

4. Barrier support: A formula that actively repairs, not just coats, your skin.

Within The Balm, every ingredient has its place, leaving your lips soft, supple, and of course oh so kissable.

Ginny’s Tip: Keep The Balm in your pocket for long flights, late nights, and windy walks. You’ll feel the difference after one use and still feel it hours later.