The Science of Soft: Why Lanolin Still Reigns Superior in Skincare

Lanolin Isn’t New... it’s Just Really That Good

Not every “miracle” ingredient in skincare lives up to the hype. That being said, lanolin actually does and has for centuries. But what is it that makes this natural emollient such a quiet powerhouse?

Lanolin is molecularly similar to the skin’s own lipids, which means it’s incredibly effective at repairing the skin’s moisture barrier. It doesn't just sit on the surface of your skin; it penetrates deeply, drawing water in and holding it there. Rich in cholesterol, fatty acids, and esters, lanolin mimics the protective qualities of human sebum without clogging pores.

Dermatologists often recommend lanolin for post-procedure skin or lips that are chapped beyond repair. We like to say: Lanolin doesn’t cover dryness... it solves it.

Why It’s in Our Formula:
We chose lanolin as our majority ingredient because it actually works. It’s ultra-nourishing, long-lasting, and makes your skin feel like itself, only better.

Ready to stop reapplying every hour? It's time to experience The Balm.

Your lips (and skin!) will thank you.