What Does Long-Lasting Hydration Really Mean?

It's More Than a Quick Fix

Let’s talk about a phrase we see everywhere in skincare: long-lasting hydration. But what does that actually mean and how do you know if a product delivers it?

True long-lasting hydration comes down to two things: occlusion and absorption. Your skin needs ingredients that pull moisture in (humectants) and others that keep it there (occlusives), which is why The Balm's  formula has been intentionally crafted around this science.

Castor seed oil works as a natural humectant, while ingredients like beeswax and lanolin act as a breathable seal. Mango seed butter and rosehip oil provide antioxidant protection and fatty acid replenishment, supporting the lipid layer and preventing transepidermal water loss (TEWL).

Signs Your Lip Balm Is Working:

1. You’re not reaching for it every hour
2. Your lips feel comfortable even in cold or dry climates
3. Makeup glides on without clinging to dry patches

Experience hydration that stays put & meet your next long-term relationship.